Innovative coffee lid made with PulPac’s Dry Molded Fiber technology in Swedish fast food chain MAX Burgers
Liplid’s uniqe lid, adapted to PulPac’s innovative Dry Molded Fiber technology, enables MAX Burgers to replace plastic coffee lids in restaurants this year.
Every year, more than 300 billion plastic lids – 1.5 million tons of plastic – are produced. Many of them end up as litter in the world’s oceans. A Swedish collaboration between three innovative companies at the forefront of sustainability – PulPac, Liplid and MAX Burgers – is now leading the way towards replacing the traditional plastic lid with a sustainable fiber-based alternative.
As announced earlier, MAX Burgers, the first quick service restaurant chain in the world to label and compensate for the food’s impact on the environment, will start to roll out the Liplid in all their restaurants in Sweden this year.
“This has been a fantastic project, where we have adapted Liplid’s brilliant product to our technology – and will manufacture the first series of 2 million lids for Liplid. We look forward to seeing them go live at MAX Burgers”, says Sanna Fager, Chief Commercial Officer at PulPac.
PulPac’s pioneering fiber forming technology has made it possible to make the unique lid from fiber. Dry Molded Fiber offers benefits such as structural strength, undercuts, de-nesting, advanced geometries, and unparalleled control of material thickness making it possible to produce very thin fiber products. The dry process also saves significant amounts of valuable water resources and energy, resulting in up to 80% lower CO2 footprint compared to alternatives. Besides the technical and environmental advantages, PulPac’s technology offers highly competitive unit economics – making it possible to replace single-use plastics at global scale.
“The world needs smart and functional alternatives to single-use plastics. Using PulPac’s innovative approach, we at Liplid produced a fully recyclable, plastic free and biodegradable cup lid with a new and unique design – bringing a new drinking experience to the market,” says Jesper Berthold, CEO at Liplid.
The unique lid is placed inside, rather than on, the cup to prevent leakage and improve the stability and drinking experience of on-the-go beverages. The innovative and climate-smart design, using 25% less material, has already received a great deal of international attention, including winning the 2022 World Star Packaging Awards.
Media contacts:
Sanna Fager, Chief Commercial Officer, PulPac; sanna.fager@pulpac.com
Ann Dynehäll, Chief Communications Officer, PulPac; ann.dynehall@pulpac.com
About PulPac
PulPac provides the packaging industry with a groundbreaking manufacturing technology for low-cost, high-performance fiber-based packaging and single-use products. By pioneering the technology of cellulose molding PulPac enables their customers to replace single-use plastics with a sustainable and cost competitive alternative globally.
For additional information about PulPac, please visit www.pulpac.com or follow us on social media.
About Dry Molded Fiber
Dry Molded Fiber, invented and patented by PulPac, is a manufacturing technology designed for the circular economy. It leverages globally available, affordable, and renewable cellulose fibers to produce high performance fiber-based packaging and single-use products with highly competitive unit economics. Dry Molded Fiber also saves significant amounts of valuable water resources and energy, resulting in up to 80% lower CO2 footprint compared to alternatives. The process is up to ten times as efficient as conventional fiber molding invented over 100 years ago.
About Liplid
Liplid AB is a licensing and innovation company based in Stockholm, Sweden. The Liplid coffee lid is developed by Liplid AB in collaboration with the Research Institute of Sweden (RISE). The lid will be manufactured in Sweden. www.liplid.com
About MAX Burgers
Max Burgers AB is a Swedish hamburger chain founded in 1968. MAX currently has 141 restaurants in Sweden, 16 in Poland, seven in Norway, four in Denmark and three in Egypt. The Sustainable Brand Index, Europe’s largest brand study on sustainability, has named MAX the winner in the “Restaurant, Cafés & Take-away” category for the twelfth consecutive year. www.max.se