What is IMDA?

Real Experts. Real Answers. Real Value.

The In-Mold Decorating Association is an organization that includes molders, printers, material suppliers and equipment manufacturers who are committed to the development and growth of in-mold decorated products, technologies and markets.

IMDA enhances and supports your business by raising the level of awareness and acceptance of in-mold decorated durable products and in-mold labeled packaging by OEMs, brand owners and marketers. IMDA serves your business by integrating the interests of the entire IML and IMD supply chain through its promotional and educational programs.

The IMDA Team

Dianna Brodine enews headshot 2020

Dianna Brodine

Managing Director

Dianna Brodine has been involved with the plastics industry for more than 15 years, covering tool building, injection molding, decorating processes and more. 

JeffPeterson_headshot_2020

Jeff Peterson

Executive Director

Jeff Peterson has more than 20 years of experience in the plastics industry, with an emphasis on decorating and assembly processes and including work with SPE’s Decorating & Assembly Division.

BOARD OF DIRECTORS

EXECUTIVE BOARD

President: Bob Travis, InkWorks Printing
Vice President: Joe Hirtzer, Global Packaging
Treasurer: Michael Sansoucy, ARBURG

BOARD MEMBERS

Tim Curnutt, Distinctive Plastics
Mike Licata, YUPO
Jim Naatz, Sussex IM
Matt Membrino, Netstal Machinery
Jordan Robertson, StackTeck Systems Ltd
Taras Konowal, Muller Technology

Frequently Asked Questions

why does a trade association like IMDA exist?

Manufacturers of plastic products long accustomed to pressure sensitive or other forms of post-mold decoration are either unaware of the benefits of IML/IMD or consider it to be too complicated and/or too expensive. One of the primary goals of IMDA is to help OEMs and marketers understand that in-mold decoration produces a better product at lower costs.

What is the history of the imda?

In 2005, the In-Mold Decorating Association (IMDA) was incorporated in Arizona, where Ron and Myra Schultz were living at the time. Schultz is a chemist with a long history in the in-mold labeling industry and, as the decorating technology gained popularity among brand owners and converters, he answered a growing call for a formal organization. One of organization's first steps was establishing an awards competition in 2007, and the first IMDA Symposium followed in 2013 in Lowell, Massachusetts, with the University of Massachusetts plastics group. In December of 2020, Ron Schultz retired as executive director of the association. The IMDA Board of Directors appointed a new management team, led by Jeff Peterson and Dianna Brodine.

what value does imda provide to the industry?

In-mold labeling and decorating is a multi-discipline industry that includes substrate, resin and ink suppliers; printers and converters; injection and blow molders; molding machine, mold and robotics manufacturers; and many others who make up the unique IML/IMD value chain. IMDA is a broadly focused organization made up of people and companies who understand the cooperative efforts needed to make all these disciplines work together for successful IML/IMD projects.

what value does imda provide to my company?

From discounts that impact the bottom line to knowledge sharing and industry resources, the IMDA is committed to providing direct benefits to each and every member - whether brand owners, label printers, tool builders, molders, industry suppliers or academic institutions.

why should i join?

IMDA brings together the entire IML/IMD/IME supply and value chain in a single organization. Working together strengthens the industry while also increasing your company's ability to find resources, increase technical knowledge and gain exposure to new business opportunities. In addition, the association provides tangible benefits that can save your company money and improve operations.

IMDA COMMITTEES

Committees are the engine that powers an associations like IMDA. Members are encouraged to join and participate in one or two committees in areas of interest.

TECHNOLOGY COMMITTEE

Programs:
Technical Guidelines
New Technology Report
 
Tasks:
Prepare/maintain summaries of technical guidelines
Develop additional technical guidelines
IML/IMD sustainability initiative
First new technology report
Build/maintain IMDA template for guidelines
 
Include:
Name of guidelines, purpose definition of terms and documentation
 
Members:
Joe Hirtzer, Global Packaging
Jordan Robertson, StackTeck
Taras Konowal, MULLER Technology
Tricia Sime, Inland

MARKETING & TRADESHOW COMMITTEE

Programs:
Tradeshows
Magazine Articles Sponsorship Promotion
Sustaining and Gold Sponsors

Tasks:
Sponsorship campaign
Tradeshow booth operations
    Pack Expo – Yearly
    NPE – Every 3 years

Members:
Jon Knight, Innovia
Jim Naatz, Sussex IM

MEMBERSHIP COMMITTEE

Programs:
New Member Recruitment
Annual Meeting

Tasks:
Formulate membership promotion strategy

Members:
Joe Hirtzer, Global Packaging
Tom Towel, General Press

Education & Conferences Committee

Program:
Conferences/Symposiums
Case Studies
Market Studies
Program for Product Design
ABC’s of IML Seminar

Tasks:
Conferences/Symposiums organization
Location
Exhibit Hall with Recruitment of exhibitors
Speakers
Workshop titles
Recruitment of workshop leaders, speakers and keynote speakers
Annual meeting
Logistics/volunteers
On-line IML & IMD tutorials

Members:
Time Curnutt, Distinctive Plastics
Joh Knight, Innovia
Bob Travis, InkWorks Printing

IMDA Awards Committee

Programs:
Awards competition preparation

Tasks:
Prepare for the present year Awards competition
Choose trophies
Awards ceremony
Location
Keynote speaker

Members:
Joe Hirtzer, Global Packaging
Stephen Clysdale, Taylor
Jordan Robertson, StackTeck
Taras Konowal, MULLER Technology

Reach Our Audience

Advertisement Opportunities

Advertise in Plastics Decorating

This quarterly print and digital magazine reaches a targeted plastics decorating and assembly audience through its print, digital and mobile editions.

  • Distributed to 10,500 industry professionals each quarter.
  • Free links to advertisers’ websites through the digital editions, with 12,300 page views per month.
  • Bonus distribution at tradeshows and conferences throughout the year.  

Each magazine is packed with information on decorating techniques for plastics, including pad printing, digital printing, hot stamping, heat transfer, in-mold processes and laser marking. Assembly processes are covered, too, with detailed information on adhesives, ultrasonic welding, laser welding, surface treatment and robotics.

Contact Gayla Peterson at gayla@petersonpublications.com for details.

Advertise in The In-Mold Messenger

This quarterly enewsletter is sent to more than 1,500 targeted IML/IMD industry members – brand owners, label printers, plastics molders, tool builders and more.

By advertising in the enewsletter, your company gains visibility to a worldwide in-mold audience. Position yourself as a market leader across all aspects of the supply chain. Launching a new product? This is an easy way to notify the IML/IMD community.

Contact Dianna Brodine at dianna@imdassociation.com for details.

Sponsorship OPPORTUNITIES

Platinum Sponsorship

Publicity Benefits

  • Color logo and description highlighted on the IMDA website home page
  • Highlighted as a sponsor in the online IMDA Membership Directory
  • Color logo on all In-Mold Messenger quarterly enewsletters
  • Color logo and company description displayed at tradeshows where IMDA has a booth

IMDA Symposium Benefits

  • Designated as a Platinum Sponsor on all email marketing, online and printed materials for the IMDA Symposium and other IMDA events
  • 10% discount on exhibit space at the IMDA Symposium

IMDA Awards Competition Benefits

  • Color logo displayed on all email and printed materials marketing the IMDA Annual Awards Competition
  • Company name included on all press releases sent to market the competition
  • Verbal recognition as an Awards Competition sponsor during the 2021 IMDA Symposium
  • Recognition in the October/November issue of Plastics Decorating magazine as a sponsor in a special section recognizing IMDA Award Competition winners

Gold Sponsorship

Publicity Benefits

  • Color logo and description highlighted on the IMDA website home page
  • Highlighted as a sponsor in the online IMDA Membership Directory
  • Color logo on all In-Mold Messenger quarterly enewsletters
  • Color logo and company description displayed at tradeshows where IMDA has a booth

IMDA Symposium Benefits

  • Designated as a Platinum Sponsor on all email marketing, online and printed materials for the IMDA Symposium and other IMDA events
  • 10% discount on exhibit space at the IMDA Symposium

IMDA Awards Competition Sponsorship

Publicity Benefits

Color logo and description highlighted on the IMDA website home page

Highlighted as a sponsor in the online IMDA Membership Directory

Color logo on all In-Mold Messenger quarterly enewsletters

Color logo and company description displayed at tradeshows where IMDA has a booth

Webinars

Webinars are a good way to share knowledge about processes and technology with the IMDA audience. Contact Dianna Brodine at dianna@imdassociation.com to learn more about webinar opportunties.

events

The IMDA hosts live and online events throughout the year, in addition to appearances at industry tradeshows. To learn more about upcoming events, visit the IMDA Calendar.