Manufacturers of plastic products long accustomed to pressure sensitive or other forms of post-mold decoration are either unaware of the benefits of IML/IMD or consider it to be too complicated and/or too expensive. One of the primary goals of IMDA is to help OEMs and marketers understand that in-mold decoration produces a better product at lower costs.
In 2005, the In-Mold Decorating Association (IMDA) was incorporated in Arizona, where Ron and Myra Schultz were living at the time. Schultz is a chemist with a long history in the in-mold labeling industry and, as the decorating technology gained popularity among brand owners and converters, he answered a growing call for a formal organization. One of organization's first steps was establishing an awards competition in 2007, and the first IMDA Symposium followed in 2013 in Lowell, Massachusetts, with the University of Massachusetts plastics group. In December of 2020, Ron Schultz retired as executive director of the association. The IMDA Board of Directors appointed a new management team, led by Jeff Peterson and Dianna Brodine.
In-mold labeling and decorating is a multi-discipline industry that includes substrate, resin and ink suppliers; printers and converters; injection and blow molders; molding machine, mold and robotics manufacturers; and many others who make up the unique IML/IMD value chain. IMDA is a broadly focused organization made up of people and companies who understand the cooperative efforts needed to make all these disciplines work together for successful IML/IMD projects.
From discounts that impact the bottom line to knowledge sharing and industry resources, the IMDA is committed to providing direct benefits to each and every member - whether brand owners, label printers, tool builders, molders, industry suppliers or academic institutions.
IMDA brings together the entire IML/IMD/IME supply and value chain in a single organization. Working together strengthens the industry while also increasing your company's ability to find resources, increase technical knowledge and gain exposure to new business opportunities. In addition, the association provides tangible benefits that can save your company money and improve operations.